agency philosophy

the concept

At Hybrid, doing great work is the result of combining a diverse creative aesthetic, a relaxed atmosphere, open communication and overall positivity. These core principles guide us in all we do — from our unique design approach to the results-driven work we deliver.

agency philosophy

We believe that the functioning of the agency client relationship is directly related to the desire the client has for involvement. We encourage and virtually all of our clients take advantage of our open door policy. We prefer having our clients attend brainstorming sessions with creative or having a tete-a-tete with our media planner. Simply put we don’t work in an agency vacuum.

While the jury is still out on a hard and fast formula for a successful relationship, there are still certain elements that must be present to facilitate a winning team effort. They are:

Without total dedication to and understanding of the entire market situation by both agency and client, it is unlikely that either great insight will evolve or that success will be achieved.

An agency must be flexible enough to listen, absorb input, work within the client’s constraints, and be willing to admit that there may be more than one solution to a marketing problem. It must be a relationship possessing candor, give-and-take and finally, long-term commitment by both the agency and the client.

An important ingredient in a successful relationship involves the ability by the client and agency to apply a fresh perspective to every new assignment.

Successful client/agency relationships always contain elements of brilliance, developed by people who possess the rare gift of a truly creative mind. This applies not only to creative but media planning and buying as well as account service.


1940 duke street, suite 200 // alexandria, va 22314
tel. 703.671.6975 // fax. 703.879.4497